MARTINI captures the spark that set two men on a lifelong quest to make their stamp on Italian culture. Alessandro Martini Ã¢â‚¬â€œ a spirited entrepreneur with a global vision Ã¢â‚¬â€œ and Luigi Rossi Ã¢â‚¬â€œ a creative muse whose botanical fragrances would lure noses along TurinÃ¢â‚¬â„¢s via Dora GrossaÃ¢â‚¬Â¦ The year was 1863 when their newfound partnership was manifested in their first vermouth: The MARTINI Rosso. This original blend remains the same to this day. These are the words immortalised on the gates of Casa Martini. Ã¢â‚¬Å“Where thereÃ¢â‚¬â„¢s a will, thereÃ¢â‚¬â„¢s a wayÃ¢â‚¬Â, echoes the shared vision of Alessandro Martini and Luigi Rossi to represent the greatest in Italian quality and style.